Privacy Policy

Last updated: January 16, 2026

The short version: Your data is yours. I don't sell it, I don't share it unnecessarily, and I protect it like it's my own business data (because mine is in here too).

The Plain English Version

I'm a seller too. My own business data runs through SellerVault every day. I take data privacy seriously because it's not just your data at stake - it's mine too. Here's what you need to know, without the legal jargon.

What I Collect

Account Stuff

The basics to create your account:

  • Email address (so I can contact you)
  • Name (optional, but nice to know who I'm talking to)
  • Password (encrypted - I can't see it even if I wanted to)

Your Amazon Data

When you connect Amazon, I access:

  • Inventory and product info
  • Sales and order history
  • Fee data (so I can calculate your real profit)
  • Shipping and fulfillment data

Important: I never see or store your Amazon password. Everything goes through Amazon's official SP-API with OAuth tokens. You can revoke access anytime from your Amazon account.

Amazon Advertising Data

When you connect your Amazon Advertising account, I access the following data through the Amazon Advertising API:

  • Campaign performance metrics (impressions, clicks, spend, sales)
  • Ad group and keyword performance data
  • Advertising Cost of Sales (ACoS) and Return on Ad Spend (RoAS)
  • Product targeting and bid information
  • Sponsored Products, Sponsored Brands, and Sponsored Display campaign data
  • Historical advertising reports and analytics

How I use your advertising data:

  • Display your advertising performance alongside sales and inventory data
  • Calculate true profitability by factoring in advertising costs
  • Provide insights and recommendations to optimize your ad spend
  • Generate reports combining sales and advertising metrics

Amazon Advertising API Compliance: This application uses the Amazon Advertising API in accordance with Amazon's API License Agreement. Your advertising data is stored securely and used solely to provide you with analytics and insights. I do not share your advertising data with third parties for their marketing purposes. You can disconnect your Amazon Advertising account and request deletion of your advertising data at any time.

Chrome Extension Data

When you use the SellerVault Chrome extension, I collect:

  • ASINs of products you analyze (to provide deal scoring)
  • Your extension settings and preferences
  • Products you save to your buy list

What the extension does NOT collect:

  • Your browsing history outside of Amazon product pages
  • Personal information from web pages
  • Keystrokes or form data
  • Any data from non-Amazon websites

Extension Permissions: The extension only activates on Amazon product pages. It requires access to Amazon domains to read product information (ASIN, price, title) and communicate with SellerVault servers for deal analysis. All data is transmitted securely over HTTPS.

Usage Data

Standard stuff like IP address, browser type, and which pages you visit. This helps me understand what features people use and what needs improvement.

What I Do With It

Pretty straightforward:

  • Run the app and show you your data
  • Calculate your metrics and recommendations
  • Send you alerts (stockouts, profit warnings, etc.)
  • Process payments if you're on a paid plan
  • Answer your support questions
  • Make the product better based on how people use it

That's it. I'm not building profiles to sell to advertisers or doing anything sketchy.

How I Protect It

I use the same security I'd want for my own business data:

  • Everything encrypted in transit and at rest
  • Passwords hashed with bcrypt (industry standard)
  • Access logging and monitoring
  • OAuth tokens for Amazon (never storing credentials)
  • Regular security updates

Data Retention

I keep your data only as long as needed to provide the service:

  • Account data: Retained while your account is active. Deleted within 30 days of account deletion request.
  • Amazon SP-API data: Inventory, orders, and fee data retained for up to 24 months to provide historical analytics and trend analysis.
  • Amazon Advertising data: Campaign and performance data retained for up to 24 months. You can request earlier deletion at any time.
  • Usage logs: Server logs retained for 90 days for security and troubleshooting purposes.

When you disconnect your Amazon accounts or delete your SellerVault account, I stop syncing new data immediately and delete existing data within 30 days.

Who I Share It With

I don't sell your data. Period.

The only sharing that happens:

  • Service providers: Hosting, payment processing, email - the stuff needed to run the app. They only get what they need.
  • Legal stuff: If someone shows up with a valid court order, I have to comply. That's never happened.
  • If I sell the company: Your data would transfer to the new owner. I'd let you know first.

Your Data, Your Control

You can always:

  • See what data I have on you
  • Fix anything that's wrong
  • Delete your account and data
  • Export your data
  • Disconnect Amazon access
  • Unsubscribe from emails

Just email me and I'll take care of it.

Cookies

I use cookies to keep you logged in and remember your preferences. I also use basic analytics to understand how people use the app. Nothing creepy, no tracking you around the internet.

If This Changes

If I ever need to change this policy in a meaningful way, I'll email you first. No sneaking in changes.

Questions?

If anything here doesn't make sense or you want to know more, just ask:

Email: privacy@sellervault.io

Company Information

Business Name: Cantelmi E-Commerce

Trade Name: SellerVault

Address: 521 E 4th St, Bethlehem, PA 18015

Contact: contact@sellervault.io